BUILD A WORLD 
Forbes looks at the human cost behind the AI data-labeling boom, and at the VLGE × Protege partnership as an alternative to it. Rather than piecework annotation, VLGE captures behavior as it happens inside its worlds: movement trajectories, hesitation loops, exploration patterns, object interactions and spatial decision-making.
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× World Models · Spatial Intelligence · Embodied Human Data
Protege and VLGE AI have partnered to scale a new category of AI training infrastructure built around spatial intelligence, embodied human behavior, and real-world human interaction data. The collaboration aims to make rich behavioral datasets accessible to the broader AI ecosystem at scale as demand for multimodal and physical AI continues to accelerate.
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An op-ed by VLGE founder and CEO Evelyn Mora. Agents will not make online retail obsolete; they will expose what it never captured. A storefront built on clicks and lists records the transaction but not the desire behind it, and agentic commerce forces the industry to rebuild around context, behavior and intent.
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As shopping moves from a page of links to a conversation with an agent, discovery stops being a search-ranking problem. WWD on what that changes for fashion: brand story becomes a strategic asset, granular product data becomes table stakes, and whoever controls the agent, the data and the training decides how a brand gets seen.
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Meta’s retreat from Horizon Worlds produced a wave of metaverse obituaries. Forbes reports on where the category actually went: toward world models and behavioral capture. VLGE founder Evelyn Mora: “e-commerce in its current form captures clicks but fails to register desire. It records transactions but does not observe hesitation.”
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